Football World Cup 2014 @ Brazil – The unknown story of ePayemnts growth

As a Safe ePayments Motivator, the news that Brazil in the run up to Football World Cup 2014 unveiled a series of steps for Safe ePayments was most welcome.

President Dilma Rousseff has approved a law that introduces regulations for mobile payments in Brazil. Law number 12,865 creates a new legal entity known as a “payments institution,” which will be regulated by the Brazilian Central Bank and allowed to offer mobile payment and banking services to low-income consumers.

One unique feature of Brazilian Law No 12,685 is its application to ‘electronic currencies’ transactions and hence the Brazilian Central Bank has the power to regulate ‘electronic currencies’. Brazil is one of only two countries to enact cryptocurrency-specific laws.

As per Mastercard Mobile Payments Readiness Index, Brazil is at 33.4, just above the average of 33.2

As the forerunner to Football World Cup 2014 and Olympics 2016, Rio de Janerio launched the pilot program enabling mobile NFC Ticketing for public transportation. A Smartphone can be used as a RioCard transit card. It may be noted that the RioCard transit card was introduced to Brazilians ways back in 2003.

By the end of 2014, it is expected that there will be 30 million Smartphone’s in Brazil i.e fifth of the country’s mobile phone users.

FIFA World Cup 2014 tickets can be brought only on the FIFA website, through ePayment only. The football fan should have a account to access the ticketing system.

Advice from FIFA regarding ticket purchases: –

“If you are thinking of purchasing tickets for the games FIFA have issued the following advice. For fans across the world, the only source of official and guaranteed tickets for the 2014 FIFA World Cup Brazil is via No other websites or parties have any rights to legitimately sell tickets for the 2014 FIFA World Cup.”

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