Fitness enthusiasts all over the world are familiar with Fitbit, Jawbone UP or RunKeeper mobile Apps to keep themselves fit. Corporates too make use of these Mobile Apps to foster team activity and promote intra-corporate bonding.
Its retail customers have a chance to move their balances from a normal Saving Bank product to another Saving Bank Product in which the balances are eligible for higher interest rates.
The wonderful idea is still in beta stage. However, the Bank has already witnessed remarkable improvement in the average balances of its Savings Bank portfolio.
The main advantage of this new idea is that it can be accessed by any bank account holder as long as he/she has a Smartphone. Nothing more, nothing less.
Which Bank will be the first in India to introduce this?