Friday April 4,2014 is a red-letter day in the State Bank of India annals. On this day, State Bank of India launched its official twitter handle.
“Targeting huge customer base as well as potential customers, there will be round-the-clock tweets on the banks’ products and services, as also continuous education of the customers,” the bank said in a statement. The statement is top secret and not uploaded on the banks website.
The bank expects this Twitter handle to connect better with the tech-savvy young generation.
The number of followers and tweets are gradually on the upswing.