Radio Ads for IMPS




NPCI is promoting IMPS (Immediate Payment Service) features through a multimedia campaign. One of the most important components of the publicity campaign is its Radio Advertisements.


Radio listeners at present can listen to IMPS radio advertisements in 9 languages viz: English, Hindi, Bengali, Kannada, Malayalam, Marathi, Oriya, Tamil and Telugu.


Radio ads are not only cost effective but also attentive. In a short span of 20-30 seconds, the listeners get to know the benefits of IMPS.


Radio ads are preferred over Paper ads, as paper ads are part of the clutter, and also readers tend to forget paper ads.


The tag line of IMPS hindi radio ad is ‘mobile se paise len-den ka tez, saral aur surakshit tareka’.




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