In a major public relations coup for Vodafone, UIDAI has chosen it to be the first ASA and AUA under UIDAI-eKYC. The POC target is 3000 customers.
On 10th Oct 2012, the pilot project was launched in Andhra Pradesh. Andhra Pradesh with 56 million out of its 86 million populations enrolled for Aadhaar is an ideal testing ground. It also holds the distinction of having a share of 25% of the issued Aadhaar cards, so far.
Prospective customers can walk into the nearest Vodafone Store, display the Aadhaar card, authenticate their biometrics and voila, get the SIMcard.
There is a 3 step involved in this flow.
01) The customer walks into the Vodafone store, fills in the form and submits the Aadhaar Card.
02) The bar-coded information is scanned and transmitted to the UIDAI Servers.
03) On a positive response, the customer identifies himself/herself via biometric authentication.
04) UIDAI responds with a Yes/No.
05) On ‘Yes’, the SIM card is issued.
06) On ‘No’, the SIM card is not issued.
07) The response is stored in Vodafone servers for future reference.
The Aadhaar copy and the Biometric authentication serve as both Proof of Identify and Proof of Address for the telecom SIM. No other document is required.
Benefits for Telecom Companies
01) Instant eKYC
02) Savings in term of
a) Physical verification of paper documents.
b) Transportation/Storage of paper documents.
c) Retrieval of paper documents.
d) Destruction of paper documents.
e) Reduction in TAT for servicing new customers.
f) Reduction of acquiring costs in new customers.
03) New business revenue
04) Minimal compliance costs.
Benefits for UIDAI
01) Go Live of its authentication services
02) An important milestone in its journey
03) A superb PR tool to inspire other Indian residents to enroll for Aadhaar
04) New Revenue tool.
05) The Authentication Service Agency (ASA) plays the role of enabling intermediaries and transmitting authentication requests to the Central Identity Data repository for UIDAI.
06) An ASA can function as an aggregator of all authentication information from telecom providers, banks, travel agencies, hotels, and various government schemes.
Benefits for Vodafone
01) A major PR coup.
02) Increase the brand recall rate amongst new customers
03) A valuable tool to attract new customers either from other telecom customers or brand new customers.
04) The first-movers advantage in offering third party services to the hospitality, telecom, banking and insurance firms that require identity and address proofs.
05) A motivation tool to increase its physical presence over the country. The eKYC option will be a key decision factor to open new stores, as the eKYC will bring in additional revenue and also new customers. Over a period of time, the service is expected to be rolled out in its 1600+ stores.
Benefits for customers
01) The only paper document required is the Aadhaar Card. Nothing more, nothing less.
02) Misuse of documents in the process flow eliminated.
03) Reduced TAT in accessing services i.e banking, insurance, mutual funds, telephony etc.
- #NAMA – Nanadan Nilekani Launches Aadhaar E-KYC Based Instant Prepaid Cards (medianama.com)
- Vodafone India Launches Aadhaar-based Mobile Subscriber Verification Pilot (medianama.com)
- Aadhaar, A Proof Of Identity For Connection In AP: Vodafone Says (91mobiles.com)
- New Mobile Subscribers – Linking to Aadhaar Number (simplybanking.wordpress.com)
- India’s Gargantuan Biometric Database Raises Big Questions (eff.org)