Yesterday, I received a phone call from my friend enquiring whether UIDAI has diversified into housing finance too, as he had come across Aadhar Housing Finance Pvt. Ltd advertisements.
I was a bit surprised and promised to make enquiries and revert back. Well, on searching for more information on the Net, came to know that Aadhar Housing Finance Pvt. Ltd. is indeed there.
On further search came to know that Aadhar Housing Finance Pvt. Ltd.,has nothing to do with UIDAI-AADHAAR. Both are completely different.
The motto of Aadhar Housing Finance Pvt. Ltd. Is ‘Enabling financial access’. It has been set up as a Joint venture initiative by DHFL and IFC.
Well kudos to the Branding team involved in this exercise. As AADHAAR is increasing its recall value, there will be a rub-off on the Aadhar Housing Finance Pvt. Ltd., too. As the pronunciation is almost similar, there are very high chances of prospective customers being a bit confused.
Well as long as the customers are happy, there should not be any conflict of interests.
Can this be an example of another Indian Jugaad thought?
- UIDAI hopeful of covering 40 cr. people in two years: Nilekani (thehindu.com)
- UIDAI bites the dust as resident ID card gets nod #AADHAR #Nandan nilekani (kractivist.wordpress.com)
- UIDAI Rolls Out API For e-KYC Verification (medianama.com)
- P Sainath- -‘ Biometric data you can buy on streets of Mumbai ” #UID #Aadhar #Nationalsecurity (kractivist.wordpress.com)